Harrods, an iconic destination for luxury shopping, proudly stands in London’s prestigious Knightsbridge district. It’s not just a department store; it’s a hub where you can enjoy high-end products, savour gourmet dining, and discover its fascinating history.

How Did Harrods Become Famous?

Harrods London vintage ad - The Bystander, 14 April 1937. Image © Illustrated London News Group. Image courtesy of The British Library Board

The Bystander, 14 April 1937. Image © Illustrated London News Group. Image courtesy of The British Library Board.

Harrods earned its fame through a combination of factors.

  • Harrods in London began as a small shop in 1834, gradually expanding its offerings to become a prestigious department store.
  • They gained renown for their commitment to quality and luxury, attracting elite clientele from around the world.
  • Their exclusive brand partnerships, iconic advertising campaigns helped them spread the word.
  • Their iconic location in Knightsbridge, London, positioned it as a symbol of sophistication and opulence.
  • Hosting unique events, exhibitions, and experiences within the store to engage customers and create buzz around the Harrods brand.
  • Harrods’ dedication to providing exceptional customer service and offering a diverse range of high-end products solidified its reputation as a premier destination for luxury shopping.

Is Harrods Still Worth Visiting?

Yes, Harrods still remains a top destination in London, offering more than just luxury shopping. With its diverse dining options and rich history, it caters to a wide range of interests.

Even if luxury shopping isn’t your thing, exploring its grand architecture and enjoying a meal at one of its many restaurants can still make for a memorable experience.

Is Harrods Located in Only One Place?

Yes, Harrods is located only in one place, right in the heart of London’s posh Knightsbridge area. It’s been there since 1849, and you can find it at 87-135 Brompton Road, London SW1X 7XL.

Essential Visitor Information for Harrods London

Getting to Harrods

Harrods is situated in the heart of Knightsbridge, one of London’s most prestigious areas. You can find it at the address:

87-135 Brompton Road, London SW1X 7XL

By Public Transport:

Harrods is conveniently accessible by public transport. The nearest London Underground station is Knightsbridge, which is served by the Piccadilly Line. Additionally, several bus routes pass through the area, providing easy access for those traveling by bus.

By Car:

Driving to Harrods is possible, but parking in the area can be challenging due to limited spaces and high demand. There are nearby car parks available for visitors, but they tend to fill up quickly, especially during peak hours.

Monday – Saturday: 10am – 9pm

Sunday: 10:30am – 6pm (11.30am–12pm browsing only)

Visit Harrods London’s official website for holiday opening times.

While pets are not allowed inside Harrods, there are designated areas outside the store where visitors can secure their pets while they shop. These areas provide a safe and comfortable environment for pets while their owners explore the store.

Is Harrods Family-Friendly?

Yes, Harrods is family-friendly and welcomes visitors of all ages. The department store offers a variety of amenities and services to accommodate families, including:

  1. Children’s Departments: Harrods features dedicated children’s departments offering a wide range of products, from clothing and toys to books and accessories.
  2. Family-Friendly Dining: Several cafes and restaurants within Harrods offer family-friendly menus and dining options suitable for children.
  3. Events and Activities: Harrods often hosts family-friendly events and activities, such as seasonal celebrations, character appearances, and interactive experiences.
  4. Facilities: Harrods provides facilities such as baby changing rooms and stroller rental services to ensure the comfort and convenience of families during their visit.
Harrods is committed to providing accessibility for all visitors. The store is equipped with ramps, elevators, and accessible facilities to accommodate wheelchair users and individuals with mobility challenges. Assistance dogs are welcome throughout the store.

Shopping at Harrods

When you step into Harrods, you’re greeted by an abundance of departments, each offering its own treasure trove of delights. From the fashion-forward collections of Gucci and Louis Vuitton to the timeless elegance of Burberry and Chanel, Harrods boasts an impressive lineup of top brands.

Whether you’re on the hunt for the perfect pair of Jimmy Choo heels or the latest makeup must-haves from Charlotte Tilbury, you’ll find it all under one roof at Harrods.

What Can You Buy at Harrods?

Since Harrods is a department store, almost everything synonymous with luxury is available. Here’s a glimpse of what you can find:

Harrods London, Fashion - Image courtesy of Harrods London website

Fashion

Explore the latest collections from renowned designers like Gucci, Chanel, and Burberry.
Harrods London, Beauty - Image courtesy of Harrods London website

Beauty

Discover high-end skincare, makeup, and fragrances from brands like La Mer, Tom Ford, and Jo Malone.

Harrods London, Home Decor - Image courtesy of Harrods London website

Home Decor

Deck out your home with exquisite furniture, decor, and homeware from brands like Ralph Lauren Home and Wedgwood.

Harrods London, Gourmet Food - Image courtesy of Harrods London website

Gourmet Food

Treat your taste buds to gourmet delights from Harrods’ famous food halls, offering everything from artisanal cheeses to decadent chocolates.

Harrods London, Toys and Gifts - Image courtesy of Harrods London website

Toys and Gifts

Find the perfect gift for loved ones with a selection of toys, gadgets, and luxury gifts for all ages.

Harrods London, Fine Jewellery and Watches - Image courtesy of Harrods London website

Fine Jewellery and Watches

Adorn yourself with stunning jewellery and timepieces from luxury brands like Cartier, Rolex, and Tiffany & Co.

Harrods London, Electronics - Image courtesy of Harrods London website

Electronics

Stay up to date with the latest gadgets and electronics from brands like Apple, Samsung, and Sony.

Harrods London, Books and Stationary - Image courtesy of Harrods London website

Books and Stationery

Browse through a curated selection of books, stationery, and luxury writing instruments.

Images © Harrods London

Dining at Harrods

Harrods offers a diverse range of cuisines, from British classics to Pan Asian delights. With numerous cafes, restaurants, and bars to choose from, here are a few options we’ve selected for you:

Gordon Ramsay Burger at Harrods London - Image courtesy of Harrods London website

Gordon Ramsay Burger (British)

Indulge in gourmet burgers crafted by Michelin-starred chef Gordon Ramsay, promising a taste of culinary excellence.
Chai Wu Chinese Restaurant at Harrods London - Image courtesy of Harrods London website

Chai Wu (Pan-Asian)

Experience the luxury twist on regional Asian cuisine, where vibrant flavors and elegant presentation come together in a sophisticated dining experience.

Baccarat Bar at Harrods London - Image courtesy of Harrods London website

Baccarat Bar (Cocktail Bar)

Escape into a world of pure indulgence at this sparkling cocktail haven, offering an awe-inspiring menu of delectable drinks served in the finest Baccarat crystal.

The Levant Bakery at Harrods London - Image courtesy of Harrods London website

The Levant Bakery (Middle Eastern)

Savour the doughy delights of Beirut’s favourite flatbread, fired in traditional basalt-rock ovens, and topped with a variety of delicious ingredients for breakfast through to dinner.

Images © Harrods London

Afternoon Tea at Harrods

Afternoon tea at Harrods is a quintessentially British experience, offering a delightful selection of sandwiches, scones, and pastries in elegant surroundings.

The Harrods Tea Rooms at Harrods London - Image courtesy of Harrods London website

The Harrods Tea Rooms

Experience quintessential British tradition in the heart of London’s Knightsbridge district.

The Tiffany Blue Box Cafe at Harrods London - Image courtesy of Harrods London website

The Tiffany Blue Box Cafe

Channel the iconic elegance of Breakfast at Tiffany’s with a luxurious afternoon tea in the enchanting ambience of the Tiffany Blue Box Cafe.

Images © Harrods London

Events and Experiences

175th anniversary teddy bear, Harrods, London - Image courtesy of Harrods London website

Harrods hosts a variety of engaging events and exhibitions throughout the year, ranging from fashion shows to art displays. It’s an excellent opportunity to encounter something fresh and captivating while enjoying your shopping experience.

You can find more information about upcoming events and plan your visit by exploring their news and events page.

Personal Shopping

Personal Shopping at Harrods London - Image courtesy of Harrods London website

Harrods offers complimentary personalised shopping experiences to visitors, where dedicated experts help find the perfect outfit or gift tailored to individual preferences. Booking in advance, even before arriving in London, is possible via the Harrods Personal Shopping website.

Expect a response within 48 hours via WhatsApp, WeChat, or phone call, ensuring personalised assistance and maximum enjoyment during the Harrods experience.

Visiting Harrods London

How much time should I plan to spend at Harrods?

To fully experience Harrods, plan to spend at least a few hours exploring its vast offerings. Depending on your interests and shopping intentions, you may need anywhere from two to four hours or more to navigate the store comfortably.

Keep in mind that Harrods spans over seven floors and offers a wide array of departments, so allocating sufficient time ensures you can leisurely browse and enjoy all that Harrods has to offer.

Tips for Visiting Harrods

  • Wear comfy shoes for all the walking you’ll do.
  • Don’t forget your wallet; there’s plenty to tempt you!

Harrods Online

  • Shop luxury goods online and have them delivered.
  • Convenient access to Harrods’ offerings from anywhere via the Harrods app.

Harrods Dress Code and What Not to Bring

Dress Code

While there isn’t a strict dress code enforced at Harrods, visitors are encouraged to dress comfortably and appropriately for their visit. Since Harrods is a prestigious establishment, many guests opt for smart-casual attire. However, you’ll find visitors dressed in a wide range of styles, so feel free to wear what makes you feel comfortable.

Keep in mind that visitors may be denied entry if they are wearing dirty or unkempt clothing, sweating profusely, have bare feet, or are dressed in swimwear. Harrods upholds a certain standard of attire to maintain the ambiance of the store and ensure a pleasant shopping experience for all patrons.

What Not to Bring

While Harrods welcomes visitors from all walks of life, there are a few items that are not permitted inside the store. These include:

  • Outside food or drink: Harrods offers a wide selection of dining options, so outside food and drink are not allowed.
  • Large backpacks or luggage: Due to space constraints and security reasons, large backpacks and luggage are not permitted inside the store.
  • Pets: With the exception of assistance dogs, pets are not allowed inside Harrods.
  • Rollerblades or skateboards: For safety reasons, rollerblades and skateboards are not permitted inside the store.
  • Professional photography equipment: While personal photography is allowed, professional photography equipment such as tripods and lighting setups are not permitted without prior approval.

Nearby Attractions

  • Hyde Park: Explore London’s iconic green space with picturesque walking trails, serene lakes, and recreational activities.
  • Victoria and Albert Museum: Discover extensive art, design, and fashion exhibits at one of the world’s leading museums.
  • Kensington Palace: Delve into royal history at the former residence of Queen Victoria and Princess Diana, offering insight into British royalty’s lives.

Alternative Shopping Destinations in London

  • Selfridges: This iconic department store, located on Oxford Street, offers a wide range of luxury brands and designer goods, as well as a diverse selection of restaurants and cafes.
  • Covent Garden: Explore this vibrant shopping and dining district, filled with boutique stores, artisanal shops, and lively street performers. Don’t miss the Apple Market for unique crafts and souvenirs.
  • Regent Street: Home to flagship stores of major brands like Liberty London, Burberry, and Hamleys, Regent Street offers a high-end shopping experience amidst beautiful architecture and bustling streets.
  • Borough Market: For a different shopping experience, visit this renowned food market near London Bridge. Discover a wide array of fresh produce, gourmet treats, and international cuisine stalls.
  • Westfield London: Located in Shepherd’s Bush, Westfield London is one of the largest shopping centres in Europe, featuring a vast selection of shops, restaurants, and entertainment options, including a cinema and indoor ice rink.

Bicester Village: An Alternative Day Trip for Luxury Shopping

Bicester Village designer outlet shopping centre, England

How Long to Go

Plan a full day at Bicester Village designer outlet shopping centre to enjoy its 160+ boutiques, including top designer brands at discounted prices.

Why Go

Bicester Village offers a luxury shopping experience with discounted prices on designer fashion and homeware. Explore stylish clothing, designer handbags, and unique homeware items in a charming open-air setting, complemented by diverse dining options.

Should You Go

Fashion enthusiasts and bargain hunters alike will love Bicester Village. With its wide selection of boutiques and convenient location just outside London, it’s an ideal day trip for a retail therapy adventure.

Location and Transportation

Located in Oxfordshire countryside, Bicester Village is about an hour from central London. Travel by direct train from London Marylebone to Bicester Village station, then catch a short shuttle bus ride. Alternatively, driving offers flexibility and ample onsite parking.

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